It takes a highly intentional law firm and effective strategy to rank a law firm due to its high competition. But if done correctly, the benefits are all yours.
Many people turn to Google when they need the help of a lawyer, which makes it one of your best bet I securing leads and increasing your conversion for your personal injury law firm
In this article, we will highlight and discuss 10 tips to rank your personal injury law firm higher on Google search engine. But before we delve into it, let’s quickly scan through our ranking strategy for personal injury law firms.
Our personal injury law firms ranking strategy
Our strategies focuses on 5 core parts of SEO strategy:
- Technical SEO
- Keyword research
- Content (blogs, landing page copy, articles, etc)
- Backlinks (Link building)
In our years of experience in helping law firms generally rank high, we have come to understand that these are the major ranking factors. And we have adopted an effective strategy for each one. Let’s examine them below:
Technical SEO – Fixing the foundation
Before any personal injury law firm can rank fairly on Google, the website has to check the important SEO boxes. This determines whether other SEO efforts are going to be effective or not. When the foundation of the website is bad, it hinders the website from ranking the way it should. We first find and fix any technicality that may hinder our client’s website from ranking. These include:
- Robot.TXT – Are the webpages crawlable?
- Are there misused page directives such as NONINDEX tags, Canonical tags, etc.
- Are there any error 404 pages?
- Are there 301 redirects?
- Are there broken links?
- Submitting sitemaps to Google
These and more are the factors that may likely prevent your law firm website from seeing the light of day regarding traffic.
Keyword research
This is one of the important factors Google considers when ranking your law firm website. Keywords are very important in growing your search traffic as this is the magnet that brings visitors to your website. We do our research and understand what your target audience are predominantly searching for and analyze the business potential of such traffic for your law firm.
By business potential we mean inspecting such keywords to know how much traffic, and eventually, cases you can get from them.
Content
Content isn’t just a piece, it is a magnetic force for effective search engine marketing, and at Legal Bridge Partners, we make your speak volume. Creating not just the right content, but one that speaks to your target market in the most simplest form is important in covering a larger scope of your customers.
Link building
Link building is an age-long ranking factor that Google still considers for ranking your law firm pages. Speak of old wine that gets better with time.
Getting backlinks from high and reputable websites in your niche gives you an edge over your competitors.
Quality backlinks give Google the signal that your website deserves some authority too. The juice from websites that link to you increases your authority overtime. The more authority you get, the faster and easier your newer content will rank.
Tips for ranking your law firm website
1. Optimize your website for local SEO
While this is not immediately effective, it helps your law firm attract clients in your locality. And people often trust businesses in their vicinity who have a Google business page. If properly optimized, if properly optimized, it has the potential of pulling potential clients to your website in order to further drive them down your sales funnel.
Optimizing your GBP involves using keywords that mention your city, state, or region, such as “personal injury lawyer in Atlanta.” Additionally, getting reviews from old clients can go a long way in setting your page up.
2. Use relevant keywords
Keywords are words or phrases that people type into search engines when looking for services like yours. Choosing the right keywords for your law firm’s website is important for SEO success.
Long-tail keywords are your best bet when creating your legal content. Instead of just “personal injury lawyer,” try more specific phrases like “best personal injury lawyer in Los Angeles” or “car accident lawyer near me.” These phrases are not only relevant to you, but have good business potential.
In addition, use keywords related to personal injury law, such as “car accident claims,” “slip and fall lawyer,” and “workers’ compensation attorney.”
3. Write high-quality, informative content
Your job towards getting your website ranking high in Google search engine is half done when you create high-quality and helpful content.
Write content that answers frequently asked questions from your clients, such as “What should I do after a car accident?” or “How do I file a personal injury claim?”
Case studies help you solidify the confidence in your potential clients. Share success stories from cases you’ve won to demonstrate your expertise and authority.
4. Make our website mobile-friendly
More people search for legal services on their phones than ever before. The better experience your visitors get from visiting your website, the better chance you stand at ranking. Mobile friendliness covers for responsive design, user experience, and mobile speed. Google prioritizes these 3 factors for your ranking process. Once these are fulfilled, you can move on to other things.
5. Improve page load speed
Page load speed is a ranking factor in Google’s algorithm. If your website takes too long to load, users might leave, and this can hurt your rankings. When your visitors have to wait too long for your website to load, it frustrates them, and in return, they leave even before they read whatever you have as content. This is known as bounce rate, and what this does is tell Google that your website isn’t good enough. Consequently, Google deranks your website accordingly.
To solve this unpleasant possibility, ensure you do these 3 things:
- Compress images: Large images can slow down your site. Use tools to compress your images without losing quality.
- Minimize plugins: Too many plugins can slow your site down. Only use the ones that are necessary for your website’s function.
- Use browser caching: This allows visitors to load your pages faster the next time they visit your website.
6. Optimize for on-page SEO
On-page SEO refers to optimizing individual pages on your website to rank higher in search results. This includes using the right keywords in the right places.
- Add keywords to titles and headers: Use your target keywords in your page titles, meta descriptions, and headings (H1, H2, H3 tags).
- Include keywords in the URL: Your URL should be devoid of jargon; the cleaner, the better. Ensure you separate the words with hyphens. If you’re writing a blog post about car accidents, use a URL like “/car-accident-lawyer-tips.”
- Write clear meta descriptions: This is the short summary that shows up under your link in search results. Make sure it includes your keywords and is compelling enough to make people click.
7. Build backlinks to your website
Backlinks are links from other websites that point to your site. Google views backlinks as a sign of trust and authority, and the more high-quality backlinks you have, the better your site will rank.
As a law firm, be sure to get your law firm listed on reputable legal directories like Avvo and Justia. Write guest posts for other websites in the legal or related fields, and include a link back to your site.
Lastly, promote your blog posts and articles on social media to encourage others to link to them.
8. Use social media to boost your SEO
While social media doesn’t directly impact your SEO rankings, it does help drive traffic to your website, which can improve your search engine rankings over time.
- Share your content your socials – Sharing your content on social platforms like LinkedIn, X, Instagram, and so on helps you attract your audience, or in the very least, builds awareness around your business. This increases your content’s visibility and brings in more visitors to your site.
- Engage with followers – Responding to comments and engaging with potential clients on social media can boost your online presence and build trust.
- Stay consistent – Consistency is key. Share updates, legal tips, and blog posts frequently to stay top-of-mind for your audience.
9. Encourage online reviews
Positive reviews can improve your local SEO rankings and build trust with potential clients. Google looks at reviews as a signal of credibility and authority. Getting reviews for your GBP or your website generally is a good signal to potential clients who are looking for reasons to hire you. Respond to reviews as much as you can to keep more of them coming. Response go a long way in positioning you as an authority in the legal niche and increases ranking.
10. Track and monitor your SEO progress
How can you tell if your strategy is working or not if you do not track and monitor your efforts? It is important in helping you know what is working and what needs to be improved upon. Use tools to monitor your progress as you go and adjust accordingly, some of them are mentioned below.
- Google Analytics – This free tool helps you see how much traffic your website is getting, where it’s coming from, and which pages are performing best.
- Monitor keyword rankings – Tools like SEMrush or Ahrefs can help you track how your keywords are ranking in search results.
- Adjust your strategy as needed – If you notice that certain blog posts or pages are performing better than others, focus on creating more content in those areas.
Conclusion
You must understand that SEO is a continuous process and thus, requires constant effort to get results. Also, while at it, be patient as it can take quite some time for your efforts to pick up. Do not be discouraged if you don’t see results after some time, as long as you are doing the right thing, your audience are going to find and partner with you.
At Legal Bridge Partners, we understand that going about this all by yourself can be draining, leaving you with no energy to do what you best—helping people win cases. Therefore we suggest you outsource your personal injury search engine marketing campaign to our capable hands. Let’s handle all the complexities for you with a predictable outcome.
Are you ready to take your law firm lead generation to the next level? Get in touch now!